I build creator distribution, SEO/AEO, funnel and market expansion systems that turn visibility into qualified leads, campaigns and revenue opportunities.
I work across growth strategy, creator distribution, SEO/AEO, funnels, analytics and campaign execution, with strongest depth in Web3 and founder-led growth systems.
My edge is connecting positioning, audience behavior, distribution channels and reporting into one execution system.
I have worked across Web3 campaigns, KOL networks, startup growth, export consulting, founder-led brands and content-led businesses. KOL marketing is one of my strongest execution engines, but the broader work is growth strategy, digital presence, acquisition systems and measurable execution.
Growth is not a single channel. My work groups into three commercial buckets: campaign and creator distribution, search and funnel acquisition, and market expansion with AI-assisted operations. The eight surfaces below are picked and combined per project based on stage, market and budget.
Positioning, audience mapping and a clear campaign roadmap so spend goes where it returns.
Creator sourcing, outreach, negotiation and delivery, tracked end to end for reach and conversion.
Search-ready pages and answer-ready content built to win both Google and AI search visibility.
Content systems and creator-led loops that grow the right audience, not vanity numbers.
Offer pages, lead capture and chat funnels that turn traffic into qualified conversations.
GA4, Search Console and campaign tracking set up so every channel reports what it actually drives.
AI workflows for research, content, outreach and reporting that cut turnaround and cost.
Audience and channel mapping to enter India, SEA, MENA, EU and global markets with a clear plan.
Most growth work fails before launch because the process is missing. These three systems shape how I work across creator campaigns, content and conversion. Open each to see the steps.
Diagnose campaign goal, audience, budget and timing.
Map creators by niche, region, trust and audience quality.
Negotiate rates, deliverables, timelines and reporting.
Launch posting waves across X, Telegram, YouTube and partner networks.
Track performance, creator quality, responses, traffic and conversion signals.
Audit search demand, competitors, existing pages and content gaps.
Build keyword, topic and answer maps.
Create SEO pages, FAQs, comparison blocks and service content.
Add schema, internal links, metadata and clear headings.
Track rankings, clicks, impressions, AI visibility signals and conversions.
Audit offer, ICP, trust signals and conversion path.
Fix positioning, landing page copy and lead capture route.
Build content, proof and follow-up assets.
Set up WhatsApp, Telegram, email or form-based funnel.
Track leads, objections, content performance and revenue signals.
Founded and operate RASP International, an export growth and EXIM consulting practice focused on helping Indian manufacturers, exporters and product businesses access international markets. Work spans export strategy, buyer identification, documentation systems, DGFT compliance and international marketing.
Leading global growth at ReFi Ventures, a marketplace for distressed and underperforming Web3 and AI projects seeking buyers, operators and capital. Work spans positioning, GTM, sourcing, inbound, outbound, CRM architecture and deal pipeline management.
Owned KOL ecosystem strategy, GTM partnerships and creator-led growth execution during Extsy global expansion and $XTSY token presale.
Owned KOL-led growth systems across Web3 infrastructure, exchanges, launchpads, meme and utility projects.
Three buckets of work. Hands-on Web3 and crypto campaigns, research and creator mapping engagements, and ongoing founder-led and business growth.
Work includes direct execution, agency-side campaign support, creator research, KOL mapping, outreach preparation and growth system work depending on project scope.
India KOL campaign support, creator selection, campaign coordination, affiliate tracking.
Multi-region campaigns across India and EU. Creator onboarding, calendar, deliverables and tracking.
Campaign tracking and creator-side execution for $BLAZE-powered creator platform.
KOL database build, campaign tracking, creator quality systems across 20+ mandates.
Multi-week KOL execution combining lifestyle and crypto creator pools.
Meme-token KOL research, tracking and fast creator coordination on Solana.
Global KOL ecosystem and creator-led GTM during $XTSY presale window.
Volume-aware creator filtering for high-velocity meme launch on Solana.
Executed growth marketing initiatives focused on expanding product visibility, strengthening market distribution, and supporting user acquisition within the Web3 ecosystem.
Supported KOL marketing and creator-led distribution for the Hyperliquid DEX and the $HYPE token, focused on narrative reach, market awareness, and Web3 audience activation.
KOL research and outreach list for wallet, account and multi-chain UX audiences.
Creator mapping for L2 and DeFi ecosystem narrative.
Wallet-native creator selection for self-custody, swaps and TON payments.
KOL shortlisting for Telegram-native wallet adoption and retail payments.
Technical creator outreach for UTXO and account-based blockchain narrative.
Creator data prep and outreach for wallet, DeFi, NFT and dApp onboarding.
KOL research for trading and meme creator audiences across active markets.
Volume-focused creator sourcing for early-stage token discovery audiences.
KOL research and outreach-readiness prep for campaign execution.
Creator identification and outreach data preparation for campaign use.
Content strategy, positioning, posting system and Instagram-led student demand.
SEO, AEO, GBP, WhatsApp catalogue, export marketing positioning and lead growth.
Global growth engine, GTM, sourcing, CRM and dealflow architecture.
Executed an outreach-led growth and brand-building campaign focused on prospect discovery, qualified business conversations, market positioning, and growth support.
Eight engagements that show how a project moves from brief to deployment to outcome. Sensitive campaign details can be discussed privately.
Ledger, hardware wallet leader for crypto self-custody.
Hardware wallet, India crypto market, affiliate-led campaign.
Ledger needed creator-led campaign execution for the Indian market during a high-conversion retail window.
Creator selection, campaign planning, deliverable coordination and affiliate tracking across Indian crypto audiences.
X, YouTube, Telegram, Indian crypto creators.
Selected crypto-native creators, aligned messaging around self-custody, coordinated deliverables and tracked campaign response.
Strong affiliate-link response and conversion-focused visibility during the campaign window.
Completed.
Mudrex, crypto investment and trading platform.
Crypto investment platform, India and EU growth.
Mudrex needed structured KOL campaigns to improve platform awareness, user acquisition and trading activity across different markets.
KOL onboarding, creator negotiation, calendar planning, campaign coordination and tracking for India and EU campaigns.
X, YouTube, Telegram, regional crypto creators.
Region-specific creator pools, localized messaging, trading and platform education angles, campaign tracking.
Supported growth across new user acquisition and trading-volume objectives.
Completed.
Extsy, global crypto exchange and $XTSY token presale.
Presale, KOL ecosystem, creator-led GTM.
The project needed structured creator distribution during a presale window, without wasting budget on random influencer posts.
Built creator categories, shaped campaign angles, supported outreach and coordinated distribution waves.
X, Telegram, creator communities, partner outreach.
Creator shortlisting, rate discussions, posting calendar, campaign sequencing, presale messaging and tracking sheet.
Improved structure around presale distribution, creator alignment and campaign visibility.
Completed.
Growrex, Web3 growth agency operating across multiple Web3 categories.
KOL operations, campaign backend, creator intelligence.
Campaign execution was slow without a structured, searchable and quality-filtered creator database.
Built and organized a creator ecosystem of 2,500+ KOLs across regions, niches, chains, languages and audience types.
X, Telegram, YouTube, Discord, creator referrals, agency relationships.
Created categorization logic, outreach notes, rate context, creator quality tags and campaign matching systems.
Improved campaign speed, creator matching, budget discipline and repeat campaign execution.
Completed.
German With Prab, an India-based German language educator and personal brand.
Education, personal brand, Instagram growth, consultation and content strategy.
Prab had a strong teaching skill but needed a clearer content strategy, sharper positioning and a consistent posting system to convert attention into student demand.
Refined content direction, profile positioning, content pillars, posting consistency, student-facing communication and growth strategy.
Instagram Reels, posts, stories, profile copy, lesson positioning, student communication.
Built a consistent Instagram content direction, aligned content with student pain points, improved communication around learning outcomes and supported Instagram-led lead growth.
The account grew from around 600 followers to nearly 10,000 followers within about one month of consistent posting. Teaching slots became fully booked from 9 AM to 6 PM, with monthly revenue reaching around ₹2 lakh.
Active growth case study.
Rasp International, an EXIM consulting and export marketing brand.
Export consulting, SEO, AEO, digital presence and lead generation.
The brand needed cleaner digital presence, better discoverability and a structured route from website to inbound buyer enquiry.
Website improvement, SEO pages, Google Business Profile, export marketing positioning, WhatsApp catalogue and growth content.
Website, Google Search, GBP, LinkedIn, WhatsApp, content systems.
Built service pages, answer-ready content, schema and metadata, organized lead capture and structured outreach materials.
Sharper export positioning, cleaner buyer-facing presence and a repeatable content and outreach foundation for international leads.
Ongoing.
Meme-token campaign with a short attention window.
Meme token, creator activation, short-window campaign.
The campaign needed fast attention, creator responsiveness and community heat in a short window.
Mapped meme-native creators, fast creator activation, organized deliverables and tracked campaign activity.
X, Telegram, meme creator groups, Solana trader communities.
Wave-based posting, fast feedback loops, creator coordination and social tracking.
Improved campaign visibility and creator-side execution speed during the activation window.
Completed.
Multi-project research sprint across wallets and infrastructure narratives.
Wallets, chain abstraction, infrastructure.
Infrastructure and wallet projects need better creator fit because generic crypto influencers often fail to explain technical narratives.
Mapped creators who understand wallets, self-custody, chain abstraction, DeFi, onboarding and multi-chain UX.
X, YouTube, Telegram, developer-adjacent crypto communities.
Creator research, narrative fit checks, audience relevance scoring and outreach-list preparation.
Improved campaign readiness by giving projects cleaner creator pools before budget deployment.
Completed.
For founders who need clarity before spending money.
Main cash engine for creator-led distribution.
For token projects, launchpads, CEX/DEX teams and Web3 startups.
For websites, founders, consultants, exporters and Web3 teams.
For personal brands, educators, consultants, startups and projects.
For lead generation and offer conversion.
For founders that want clear visibility into what works.
For teams that want speed without losing quality.
For exporters and Indian B2B businesses, I work through RASP International on export growth.
Growth Audit. Diagnosis across positioning, channels, content, funnel, growth strategy and execution strategy.
Growth Systems. Execution across content, funnel, KOL, SEO, AEO, social, campaign systems and tracking.
Campaign Planning & Execution. Creator marketing, paid ads, launch planning, distribution, campaign systems and performance tracking.
Monthly Growth Retainer. Ongoing growth strategy, execution, reporting, content systems and campaign support.
Custom Growth Mandate. Larger campaigns, multi-region launches, Web3 activations, export marketing, agency backend and performance structures.
Larger campaigns are scoped separately based on region, deliverables, creator volume, ad spend, content depth, reporting requirements and execution responsibility.
Send project briefThe stack changes per project. These are the tools I use most often across analytics, SEO, Web3, AI and operations.
Engagements work best when scope, ownership and decision rights are clear. Use this as a quick read on whether we are a fit.
If your question is not here, message on Telegram or WhatsApp.
Pratham Agarwal is a Growth Operator working across Web3, startups and founder-led brands. He builds growth systems across creator campaigns, content, SEO, AEO, social media, funnels, analytics and market expansion.
He offers growth strategy, KOL and creator campaigns, Web3 launch growth, SEO and AEO content systems, social media growth, funnel and landing page systems, analytics setup, AI-assisted growth operations and export growth marketing.
Yes, when the campaign has a clear budget, timeline, target market, creator criteria and reporting expectations. Depending on scope, that covers creator research, shortlist building, outreach, coordination, tracking and reporting.
No. There are no guarantees on revenue, rankings, token price, market behavior, influencer performance or buyer conversion. What gets built is the execution system, tracking, feedback loops and distribution process.
Yes. He can support agencies as a backend growth, creator research, SEO and AEO, funnel or campaign operations layer.
Yes. Web3 is one of his strongest areas, but the best-fit non-Web3 work includes export, B2B, founder-led services, education, consulting and digital products.
AEO means Answer Engine Optimization. It structures content so search engines and AI answer systems can understand, extract and cite clear answers from a website.
Growth sprints start from $2,500. Larger campaign desks, retainers and custom mandates are priced based on scope, budget, market and execution responsibility.
Send your project, website or deck, target market, current stage, budget range, timeline and what has already been tried. Fastest reply is on Telegram, WhatsApp or email.
Send your project, stage, target market, budget range and timeline. You will get a clear yes, no or best-fit scope.